Mobile phone apps, social media platforms and videogames play a major role in shaping activity in modern consumer societies, and help fulfil a great range of desires. But to what extent are the desires themselves created or enhanced by the technology, and what interests influence the kinds of desires created? In his new book, The Playstation Dreamworld, Alfie Bown explores such issues. Using concepts based in psychoanalysis, he perceives how digital technologies direct our consciousness, especially towards goals that naturalise corporate capitalist social structures. He also considers the social importance of reimagining these technologies for progressive political ends. In what follows, I discuss with him some of the main points he raises in the book.
Alfie Bown is an assistant professor in Hong Kong and co-editor of the Hong Kong Review of Books. He has written two books on psychoanalysis and technology, Enjoying It: Candy Crush and Capitalism (Zero, 2015) and his new book The Playstation Dreamworld, just out with Polity. He writes for many online publications as well, including The Paris Review, The LA Review of Books, ROAR Magazine and The Guardian. He is currently working on co-editing Post-Memes: Seizing the Memes of Production (forthcoming with Punctum).
One of the arguments in The Playstation Dreamworld is that using today’s entertainment technology, especially apps, games and social media on mobile phones, can alter our desire, enjoyment, and even consciousness. For example, you suggest that games such as Pokémon GO or apps such as Uber, JustEat and Tinder do not so much allow us to fulfil desires through the phone as create desires in us. Could you explain how this works and what you see as its potential political and economic repercussions?
Alfie Bown: I do think that mobile phones are powerfully transforming consciousness itself. My book is primarily influenced by the ideas of French psychoanalyst Jacques Lacan, and the answer to your question hinges on a Lacanian approach to enjoyment. For Lacan, enjoyment (both jouissance and plaisir in the French, which are two very different sides of enjoyment) is at the very centre of social life. Despite this centrality of enjoyment to our modes of living, Lacan felt that enjoyment was the thing that existing modes of philosophy and psychology had most consistently failed to account for. In this way we could describe his project as primarily concerned with working out how to understand enjoyment in relation to political and social life. In this spirit, I look at new forms of technology – mainly mobile technologies – which connect us to the objects of our desire (whether that object is a Pokémon, a lover or a delicious meal) and analyse the ways in which the enjoyment and pleasure produced via our technological relationships to objects and humans are changing the way we desire and the way we fit together as a society.
With even a very limited amount of research you can discover some amazing patterns here – similarities in the front- and back-end systems of food apps and dating apps for instance, or shared ownership of apparently diverse and unrelated forms of technology. Patterns are emerging in which increasingly large portions of social life (from games to travel to food to love) are organized by a small group of powerholders with shared interests and shared technological tactics, and I wanted to make some of this visible. These stakeholders are working towards new forms of social organization by going to work on the very ways in which we think and feel.
In fact, this connection between the way we relate to a Pokémon and the way we relate to a lover is what I’m hoping to work more on in the future, as bizarre as that sounds. I want to trace the transformation of love in the age of Silicon Valley and in the world of what Nick Srnicek calls ‘platform capitalism.’ Readers can see a bit of where I am going with it in this recent article. In short, phones don’t just help us get what we want easily and efficiently, they change what we desire and how we relate to desire itself. The problem is that they don’t do so innocently or accidentally, they do so with state and corporate interests in mind. READ MORE