The question of how race is represented in the media remains as pertinent as ever. Most notably, the social media campaign #Oscarssowhite has highlighted the continued racial imbalance within the Hollywood film industry, but this low level representation of racial difference, as well as its misrepresentation, are issues that cut across all forms of mainstream news and entertainment media. In his new book, Race and the Cultural Industries (Polity, 2018), Anamik Saha explores the politics of racial representation in popular culture. He focuses especially on how cultural industries, such as music, TV and film, actually function to exclude or stereotype racial minorities, often by following capitalist logics. Here, I discuss with him some of the central points he raises in the book.
Anamik Saha is a Lecturer in the Department of Media and Communications, Goldsmiths, University of London. Anamik’s research interests are in race and the media, with a particular focus on cultural production and the cultural industries. He has had his work published in journals including Media, Culture and Society, Ethnic and Racial Studies, and European Journal of Cultural Studies. With David Hesmondhalgh (2013) he co-edited a special issue of Popular Communication on race and ethnicity in cultural production, and with Dave O’Brien, Kim Allen and Sam Friedman (2017) he co-edited a special issue of Cultural Sociology on inequalities in the cultural industries. His new book Race and the Cultural Industries came out in 2018, published by Polity Press.
In your recent book, Race and the Cultural Industries, you analyse how commodified mass media represents or constructs conceptions of race. Could you briefly summarise the importance of your approach, and how it enables us to understand the mechanisms of representation surrounding race and ethnicity in popular culture?
Anamik Saha: In a nutshell, I am interested in the production of representation of race in the context of the cultural industries. That is, how cultural industries make race. This I feel is a neglected area of study. In media and race research, the main concern is with how racial and ethnic minorities are (mis)represented in the news or in popular culture. Such research mostly entails examining how a particular representation of racial or ethnic minorities works at the point of reception/consumption. But there’s little understanding of how that representation came to be made in the first place. And surely that should have some bearing on how we understand that particular text?
For instance, while this may not be their main motivation, for many cultural producers from minority backgrounds – whether an author, a scriptwriter, a filmmaker, or a musician – one aim is to challenge a particular racial or ethnic stereotype through the stories they are creating. But very often they will encounter (white) creative managers, for instance an editor, a producer or executive, who, armed with sales data, market research, or even just a ‘gut feeling’, will attempt to steer the author/filmmaker/playwright into reproducing the very trope they were trying to undermine in the first place, on the basis that it will work better with the ‘mainstream’ audience. This explains those instances where we find minorities behind the making of what we deem problematic representations of race.
I argue that having this insight into the production process, at a basic level, will shed new light on how we read and interpret the cultural commodity in question. But more than that, it points us to the question of where exactly we need to stage interventions: during the process of industrial cultural production itself. A key argument of the book is that we need to couple a ‘politics of representation’ with a ‘politics of production’, that is, a focus not just on the stories we want to tell, but how we make them. READ MORE